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Eautoexport March 26, 2024
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Nvidia is intensifying its partnerships with major Chinese electric vehicle (EV) manufacturers such as BYD and Xpeng, as well as GAC Aion’s Hyper brand, in response to the escalating competition in the automotive AI arena.

On Monday, BYD, Xpeng, and GAC Aion’s Hyper brand unveiled expanded collaborations with Nvidia, marking a significant step forward in their efforts to integrate cutting-edge AI technologies into their vehicles. Nvidia disclosed that BYD, in particular, will leverage its advanced Drive Thor chips in the next generation of its vehicles, enabling enhanced autonomous driving capabilities and a suite of digital functionalities.

YANGWANG U9. Photo: BYD

During a conference call, Nvidia’s Vice President for Automotive, Danny Shapiro, emphasized that BYD would not only integrate Drive Thor into its vehicles but also utilize Nvidia technology to optimize manufacturing processes, streamline the supply chain, and develop immersive virtual showrooms. Shapiro highlighted the imminent integration of Drive Thor into BYD vehicles, slated for next year.

This expansion of collaboration extends beyond BYD, encompassing prominent Chinese automakers like Xpeng and GAC Aion’s Hyper brand, all of which are striving to leverage Nvidia’s technological prowess to bolster their positions in the global automotive market. Additionally, companies such as Zeekr and Li Auto, both part of the Chinese automotive landscape, had previously announced their adoption of Nvidia’s Drive Thor technology.

NVIDIA Headquarters.
NVIDIA Headquarters. Photo: NVIDIA

Chinese automakers are increasingly turning to Nvidia to bridge the gap in global brand recognition, leveraging advanced technologies to propel their expansion into international markets while simultaneously competing with established Western brands like Tesla. Shapiro underscored the conducive regulatory environment and the robust incentives driving Chinese automakers towards innovation in automated driving technologies.

In addition to automotive partnerships, Nvidia revealed collaborations with US software company Cerence and Chinese computer maker Lenovo. These partnerships aim to adapt large language model (LLM) artificial intelligence systems for in-car computing, signaling a broader commitment to integrating AI across various automotive applications.
Furthermore, Nvidia’s collaboration with Soundhound underscores its commitment to enhancing in-vehicle experiences through voice command systems, enabling seamless interaction with virtual owner’s manuals and other vehicle functionalities.

While specifics regarding partnerships with LLM developers such as OpenAI were not explicitly mentioned, Nvidia’s strategic alliances underscore its concerted efforts to drive innovation across the automotive and industrial sectors.

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