On November 12, SAIC-GM Buick announced that the 2025 Century CENTURY, the car of contemporary celebrities, was officially launched. There are four models in total. As the flagship of the top luxury MPV, the 2025 Century CENTURY brings many industry-leading technologies and deeply integrates them with humanities, art, and respect for enjoyment, showing the extraordinary achievements and contemporary style of contemporary celebrities.
At the press conference, the first batch of car owners have already received the new Century CENTURY. At present, the new car is being shipped to the whole country one after another, and more pre-ordered users will soon get the new car. From now on, consumers can place orders, purchase, reserve or make appointments to experience the new Century model through Buick's official website, iBuick App or Buick's national authorized dealers.
The 2025 Century CENTURY is a masterpiece that reflects the style of contemporary celebrities
The 2025 Century CENTURY has an ultra-large body size of 5230mm×1980mm×1867mm and an ultra-long wheelbase of 3130mm. The exterior styling follows Buick's PURE Design pure design concept, integrating oriental aesthetics with modern aesthetics and digital technology, showing the majestic momentum and heroic demeanor of a luxury MPV, reflecting the mind and pattern of contemporary celebrities. The front face of the car draws inspiration from the iconic eaves of traditional Chinese architecture; the scale grille is derived from the tile scale shape of ancient buildings, and uses modern parametric design to present exquisite and luxurious craftsmanship details. The glazed curved body organically combines the tension-filled light-sensitive surface and the undulating lines like mountains and rivers, with a moderate degree of tension and full of aura.
The addition of lighting technology further illuminates the elegant temperament of celebrities. The industry-leading wing-shaped light-trace interactive LED headlights adopt laser engraving technology to present a crystal-clear texture; the headlights are embedded with 90 LED light sources and 7 LED lens modules, providing 8 intelligent lighting modes to fully ensure night driving safety. The through-type floating light LED taillights are composed of 730 LED light sources to form an integrated through-type light curtain. When lit, the light curtain spreads rhythmically from the middle to both sides, which is stunning. The front and rear light groups echo each other and support multiple modes of dynamic light effects. When the user approaches the vehicle within 15 meters, the light strips of the opposed light-sensing door handles and the welcome lights of the rearview mirrors will flash and greet you from afar, and you will feel the top courtesy; when locking and unlocking the vehicle, there are dynamic light concierges, which are always full of ritual sense; when the side door is opened, the Avenir giant screen silver wing light carpet is projected on the ground, showing the way of honorable hospitality; the new smart induction tailgate projection lights also present VIP reception etiquette. Through the rich lighting language with a sense of ritual, every trip will enjoy respectful courtesy.
The 2025 CENTURY four-seat private version breaks through the boundaries of vehicle categories and pushes the travel experience to the extreme
The CENTURY four-seat private version offers an exclusive Guanshan Feixue body double color, which is named after the "Guanshan Jixue Tu" by Ming Dynasty painter Wen Zhengming. The silver on the upper side makes the light and shadow changes more clever and aura, presenting a modern style; the lower side adopts the turquoise color commonly used in national treasure crafts, which has the eternal splendor of time precipitation; the original factory's first quenching gold and colorful decorations in the MPV segment are embellished on the body, door handles and 19-inch Jinyao wheels, which are exquisite and noble, showing extraordinary demeanor.
The CENTURY six-seat/seven-seat models take into account high-end family travel and business travel for high-net-worth individuals
The CENTURY has an extremely spacious interior space, reflecting the open pattern of celebrities. The four-seat private version breaks through the boundaries of vehicle categories and creates an ultimate luxury and comfortable experience for users. The new car industry pioneered the smart sliding rails and intelligent welcome mode for the rear seats, which is unique in the industry. The seats can be adjusted 320mm electrically and linked to the car usage scenario. When the automatic welcome mode is turned on, by judging that there is no one in the car, the seat can actively return to a comfortable sitting position, fold up the leg rest, reset the backrest, and move forward to the front position, making it convenient to get on the car again; after the user takes a seat, the seat automatically returns to the set position, and the backrest is adjusted to a comfortable setting, achieving one-click comfort customization to meet the personalized comfort needs of different guests. This function greatly enhances the convenience and sense of ceremony of getting on and off the car, and allows the trunk space to be adjusted from 628L to 1336L at will, further expanding the car usage scenario.
The only streamer starry sky dome in MPV creates a romantic scene beyond imagination
The four-seat private version also brings a streamer starry sky dome that is also very rare in top luxury cars. It provides eight starry sky mode options. Through 366 light and dark alternating star points scattered on the suede headlining, it simulates a starry sky effect full of stars and brilliant and realistic. The VIPs in the back row can control the starry sky grouping and adjust the frequency of meteors through the 8-inch smart control screen, creating a magnificent scene of "the sun and the moon seem to come out of it; the stars seem to come out of it", and the romantic scene is beyond imagination. The interior of the four-seat private version uses landscape silver-plated real wood decorations for the first time. It uses European imported high-quality natural white cork with a tree age of more than 100 years, and draws inspiration from Chinese cloisonné. The real wood decorations are inlaid with metal, supplemented by laser carving technology. The wood grain texture is like flowing water waves, and the metal texture is like mountains and ridges. The landscape charm is elegant and elegant, which elevates the interior aesthetics to a new level. The door panels, seats and side panels are quilted with wheat ears. The multi-layer quilting technology is used for the first time, which shows the luxury and the good meaning of hard work, harvest and good luck. It interprets the ultimate craftsmanship in the details and shows the elegance of celebrities.
The four-seat private version creates a caring car life
The 2025 Century six-seat/seven-seat models take into account the high-end family travel and business travel of high-net-worth individuals, creating a luxury travel experience that meets the needs of all scenarios. The cabin of the six-seat/seven-seat model integrates luxurious and elegant style, flexible space utilization and powerful functions. It adopts the industry's first second and third row shared longitudinal electric long slide rails and the second row electric horizontal slide design, becoming the creator of MPV smart space. This innovative design not only allows the second and third rows of seats to move forward and backward with long travel, giving great flexibility to space utilization; the second row of seats can also move horizontally to form a wide central channel, allowing third row passengers to enter and exit calmly; with 7 one-button luxury seat linkage modes and multiple humanized detail designs, it meets the travel scenarios that users use frequently.
The six-seat Yunshi version provides an unparalleled three-row comfort experience, realizing "everyone is a VIP"
The second row of the six-seat/seven-seat model is upgraded with the same cloud-sensing concierge seat as the four-seat private version, and the rich functional configuration is not inferior, bringing users a luxury car riding experience. The six-seat Yunshi version is equipped with a third row of independent luxury seats with electric adjustment and 3-speed heating/ventilation functions, realizing "everyone is a VIP". The theater-style seats in the third row of the seven-seater model can accommodate three adults comfortably, and the theater-style cockpit floor layout provides a good view for the third-row passengers; the maximum tilt angle of the electrically adjustable seat back is 132 degrees; when the electrically foldable seat cushion is folded, the third row can achieve an ultra-long electric sliding stroke of 720mm front and rear. Whether it is luxurious legroom or huge trunk cargo space, it can be adjusted on demand and owned at will.
In terms of creating a luxurious atmosphere, the six-seater/seven-seater models are also finely carved with details. The interior is covered with a large amount of fine-textured and soft Nappa premium leather and high-end suede. The wool carpet imported from Australia with a pile height of 13mm is fine and smooth; the 128-color dynamic atmosphere light uses the industry-leading translucent skin technology, and 90 LED lamp beads form 422 luminous star points to form an atmosphere light strip surrounding the cabin, presenting a colorful lighting effect. Together with the quiet cabin environment created by Buick Library Silent Technology, users can enjoy a safe and comfortable luxury travel experience.
Excellent smart experience, leading the spirit of celebrities
In order to meet the smart travel needs of contemporary celebrities who want to connect with the world wherever they are, the 2025 CENTURY is equipped with a newly upgraded VCS smart cockpit, which has the industry's top software and hardware support, supports vehicle system-level OTA upgrades, and creates a smart travel experience that keeps pace with the times.
EYEMAX 30-inch integrated curved 6K screen has gorgeous and realistic images and extremely smooth operation
The front row of the cockpit is equipped with an EYEMAX 30-inch integrated curved 6K screen, which is not only elegant and beautiful, but also has a resolution of up to 6008×934. With the powerful computing power of Qualcomm Snapdragon 8155 chip and the support of 5G technology, it presents gorgeous and realistic image effects; the screen has a high-precision multi-touch function, cooperates with the car connection system, supports multiple instrument display modes and a variety of gesture operation functions, and users can pull down the quick operation entrance in any interface, or quickly switch and transfer interface display through multi-finger screen capture and three-finger flying screen, so as to achieve one-click access to multiple user scenarios, and the operation is extremely smooth. In addition, whether it is the 32-inch liftable smart screen of the four-seat private version or the 15.6-inch rear cabin smart screen of the six-seat/seven-seat model, both support Wi-Fi, USB, Bluetooth connection, and iOS and Android system smart projection. The screen "sofa butler" also provides more than 1,000 APP applications for download, including videos, music, games, etc., giving users a smarter and more convenient business and entertainment experience.
CENTURY has made a three-fold layout from five-star passive safety, five-star smart safety, and five-star health safety to create the industry's top all-round safety protection, so that users can truly rest assured. CENTURY is developed in accordance with the most stringent standards of the industry for high-strength and all-round structural safety. It adopts a ten-horizontal and six-vertical cage armor body structure. The whole vehicle uses a large amount of hot forming and ultra-high-strength steel. The key parts use up to four layers of 1700Mpa submarine-grade ultra-high-strength steel. The top of the vehicle can bear up to 13.5 tons, equivalent to 4 40-inch containers, which is far higher than the national standard requirements. At the same time, the whole car is equipped with eight airbags, and the side adopts a large-area integrated side airbag that runs through the front and back. The off-position occupant protection design can effectively prevent secondary injuries, and the safety protection is leak-proof. After the authoritative evaluation of the industry, CENTURY not only passed the C-NCAP collision safety five-star rating with high scores, but also obtained the full G score of the four test items of the C-NCAP in-vehicle occupant safety index, especially in the standard demanding 25% small overlap rate rigid collision, and obtained zero defect and full excellent test results.
NOP Smart Pilot provides industry-leading L2+ intelligent assisted driving experience
In terms of intelligent safety, the 2025 CENTURY will be equipped with the industry-leading NOP Smart Pilot, and the whole car is equipped with 22 top-level perception hardware. There are also Pan Asia's self-developed algorithms to ensure safety and reliability, which can accurately identify and judge complex road conditions. Under road conditions such as highways, elevated roads, and urban expressways, it can safely complete ramp merging and merging, avoiding vehicles at the merging entrance and large vehicles in adjacent lanes, as well as intelligent lane change overtaking, intelligent speed adjustment and following vehicles and other L2+ high-level intelligent assisted driving functions. Buick NOP Smart Navigation currently covers 348 cities in China, with a usable mileage of nearly 400,000 kilometers; and in the 2024 "IVISTA China Smart Car Index" evaluation, it received a comprehensive five-star rating and a smart driving G+ rating with the best MPV ever, fully demonstrating Buick's top-tier strength in smart driving technology.
High-definition full-color HUD head-up display and streaming media rearview mirror further improve driving safety
In addition to NOP Smart Navigation, Century CENTURY is also equipped with eCruise Pro intelligent assisted driving technology, providing 20 advanced intelligent assisted driving functions including full-speed adaptive cruise, ILC command lane change, LCC lane centering, visual fusion perception APA automatic parking assistance, SRP remote parking assistance, etc. At the same time, it has luxury technology safety equipment such as high-definition full-color HUD head-up display, high-definition 360 panoramic image, transparent chassis, streaming media rearview mirror, etc., together with the standard Continental PPC ContiSeal™ self-repairing silent tires for every trip.
While comprehensively upgrading travel safety, Century CENTURY is also committed to creating a pure, natural, healthy and pleasant cockpit environment for users, and won the five-star rating of the "China Automobile Health Index" with the highest score in the history of MPV models. The new Century model is equipped with the BioCare intelligent biological clean cabin system as standard. Through multiple technological applications such as the AQS outdoor air quality control system, the AQI in-car PM2.5 air quality monitoring system, the PM2.5 anti-allergic and anti-viral air conditioning filter, and the ultra-clean ion filtration system, it achieves ultra-clean filtration at the PM 0.1 level, which can effectively prevent tiny particles and harmful gases and harmful odors, making breathing freer and travel more worry-free.
In terms of power, the 2025 Century CENTURY is equipped with the "double top ten" ace power combination consisting of the eighth-generation Ecotec 2.0T variable-cylinder turbocharged engine and the 9-speed HYDRA-MATIC intelligent transmission, outputting a maximum power of 174kW and a maximum torque of 350Nm. The 2.0T engine integrates cutting-edge power technology and can intelligently switch between three modes: four-cylinder high performance, four-cylinder economy, and two-cylinder super economy, taking into account strong power, smooth output, and energy saving. With the support of the 48V mild hybrid system, it is easy to start and accelerate or overtake at high speed, bringing a high-quality driving experience.
Complementing the outstanding power performance, CENTURY adopts an exclusive luxury MPV chassis design and innovatively equipped with a five-link rear suspension. It not only inherits Buick's deep accumulation in high-end MPV chassis development, but also covers more than 110 characteristic road conditions and various extreme environments across the country. Test verification and fine tuning, while greatly improving dynamic comfort, further improves handling stability, truly achieving no shaking at high speed, no dizziness on bumps, and no shaking on bad roads, creating the ceiling of MPV comfortable driving experience.
It is worth mentioning that CENTURY's manufacturing plant, SAIC-GM Jinqiao Luxury Car Plant, integrates flexibility, intelligence and technology, and has many internationally leading and domestically pioneering high-tech and patented technologies and processes, as well as the industry's top automation level and intelligent Internet of Things system. It is currently one of the most intelligent and highest-quality control factories in China, representing the world's leading level of automobile manufacturing today. The support of the world-class intelligent manufacturing system provides a reliable guarantee for CENTURY's top luxury quality.
